AirTree Ventures

Boom in online video popularity lures investors

NETUS, the online investment company 50 per cent owned by Rupert Murdoch’s News Ltd, has taken a stake in a start-up advertising network that is poised to take advantage of the boom in ads sold against online videos.

The company has taken a ”significant” stake in The Video Company, which is selling advertising against an aggregated audience of predominantly younger Australians who are going to overseas websites to watch films and TV programs.

The company, founded by two former Microsoft executives, Joshua Iselin and Peter Ostick, works with BT Financial, Telstra and Mastercard, all of which want to reach light TV viewers as they move around the web browsing video content.

Read more the full article on The Sydney Morning Herald