AirTree Ventures

Pawshake Raises $1.5 Million in Seed Funding to Expand Pet Care Services


Financing led by Airtree Ventures will fuel product development and membership growth

SYDNEY, NSW – 15/12/2014 – Pawshake (, the leading online and mobile pet services community, today announced that it raised $1.5m in seed funding led by Airtree Ventures.

Pawshake is the largest online pet services community with over 1,000 active and trusted hosts across Australia and available in every major city. Currently, more than 90% of the population lives within a short drive of a Pawshake pet minder. Every minute a message is being exchanged between a pet owner and a pet minder through the Pawshake platform.
In 2013 there are an estimated 25 million pets in Australia. With nearly 63% of Australian households owning a pet, Australia has one of the highest rates of pet ownership in the world.
The funding will enable Pawshake to further invest in product development – including mobile and membership growth. The company has also recently expanded to New Zealand.
“Since launching we have received overwhelmingly positive feedback from pet owners and pet minders alike. The average rating is 4.9 out of 5 stars on the Pawshake platform,” says Tanguy Peers, co-founder of Pawshake.“We are thrilled to be working with Airtree Ventures, given its track record, deep roots in entrepreneurship and experience with online marketplaces.”

Pawshake is a service that pet owners actually need. For pet owners, the Pawshake experience is transformative.

“Not only does Pawshake consistently deliver great satisfaction for both the pet owner and the pet minder, it also capitalizes on the $1.2bn pet care service market in Australia. With its seasoned founders – both former eBay – Pawshake is poised to become a large player in Australia. Pawshake is a great example of the sharing economy at its best,” said Craig Blair, Co-Founder and Partner at Airtree Ventures.

“Airtree has a proud history of backing strong teams. Pawshake is the number one online pet service company in Australia and we’re confident that this is the team to take the online market to the next level. We’re excited to be investing at this exciting time of growth and look forward to supporting the team in their roll out,” concludes Craig Blair.

For more information, or to sign up, please visit: www,

About Pawshake
Pawshake is an online and mobile community that connects pet owners in need of pet-care services (home dog boarding, dog walking, pet sitting) with trusted pet minders. Its services provide an alternative to traditional kennels. Pawshake offers the largest network of reviewed and approved pet minders in Australia.
Pawshake was founded in 2013 by Dries Coucke and Tanguy Peers, both former eBay Inc veterans, who together have more than 25 years of online marketplace experience.

About Airtree Ventures
AirTree ( is a $60m venture capital fund that is focused on investing in growth stage businesses that are disrupting traditional markets.
Daniel Petre and Craig Blair, co-founders of Airtree, have demonstrated a successful venture capital investment track record spanning over fifteen years and their involvement in two previous VC investment companies provided significant returns for investors and delivered value to founders and employees.
Daniel Petre has spent more than thirty years in the technology industry in Australia and the US working as CEO of Microsoft in Australia and then as a Vice President at Microsoft’s U.S. campus as well as founding two of Australia’s most successful technology investment companies, Ecorp and netus.
Craig Blair is a serial entrepreneur and investor who has spent the past fifteen years building and investing in some of the leading digital media and technology businesses in Australia and the UK including TravelSelect, Expedia Australia and most recently as CEO of Beamly and Chairman of Pet Circle.

Craig Blair is available for comment upon request.

For interview opportunities or images please contact Phoebe Jackson on behalf of Pawshake via or tel: +61 410 323 396 or Jess Heffernan at AirTree Ventures on +61 404016896

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