AirTree Ventures

TidyMe raises $750,000 from Airtree Venture Capital to be the ‘Uber for cleaners’

by Rose Powell

Australia could be set for another online marketplace startup technology success story to sit alongside 99designs, Seek and Freelancer, after a service to link customers with cleaners received financial backing from two of Australia’s most successful tech investors.

TidyMe, an online cleaners marketplace which launched just over a year ago in Sydney, has raised $750,000 from Airtree Ventures, the $60million fund run by Daniel Petre and Craig Blair.

TidyMe co-founder Stacey Jacobs had worked in two previous tech start-ups before launching TidyMe late last year. She said she had been on the hunt for her own start-up and discovered it unexpectedly, during her weekly chores when she found hiring a cleaner to be a painful process.

“I was actually reflecting on a conversation I had with an Uber driver about how much better that app made his life, and realised a similar option with cleaners was needed,” she told The Australian Financial Review.

She took to the web, tracked down five cleaners through postings on job sites and personal referrals, and launched the first version of the website within a week.

“I was used to lean companies and just wanted to know it worked before I invested too much time or effort into it,” Ms Jacobs said.

It worked. In the last year, Ms Jacobs and her team of five has built up a network of cleaners and developed a regular client list of more than 200 home owners.

The funding from Airtree will go towards developing the in-house technology team and also the operational support staff. Ms Jacobs said it was also actively searching for marketing team members to prepare for expansion along the east coast.

Full story here