AirTree Ventures

GlamCorner expands high-calibre team and rapidly launches new website

SYDNEY, 26/8/15 – Australia’s largest designer fashion rental website, GlamCorner (, has announced the launch of its new online store, signalling its aggressive growth plans in the fashion rental market following the closure of a $500,000 Seed investment from AirTree Ventures.

The company brings its technology development in-house with its new store – allowing it to deliver new product updates and features to its customers with faster iterations, and closes the gap in its product by offering a seamless experience across all devices – desktop, tablet and mobile.

The team has also increased its data and analytics focus and capabilities across the business, and has further integrated its warehouse and bookings operations closely with its online interface, thus streamlining the order fulfilment and logistics process.

Co-Founder & CEO Dean Jones said “The launch of our new site marks a major milestone in our plans for expansion. Now we have to push to get the fashion rental concept more mainstream and scale our business to cope with the demand levels that we are starting to see. We’ve seen our average monthly order volumes jump 70% over the last three months, so we’re very excited about the momentum our new site will give us from here.”

The news of the launch closely follows the expansion of the GlamCorner team with two key additions six weeks earlier – Ilter Dumduz, previously a Product Director at and Senior Product Manager at, joins the company as Chief Product Oficer and Joel Plane, previously Engineering Team Lead at, joins as Head of Engineering – both adding a wealth of experience across product and technology to deliver a best-in-class fashion rental experience to the company’s rapidly-growing community of users.

“I’m very excited to be part of GlamCorner. From a product perspective, it’s a very interesting problem to be solving for and involves a high degree of innovation around how fashion is going to be consumed in the future. We are literally creating our own market as we grow and that’s very exciting. Taking the leap into a disruptive company like this at this early stage was an opportunity that was just too good to pass on!” said Ilter Dumduz.

Commenting on the launch, Craig Blair from AirTree Ventures, said “GlamCorner is a great example of a team who showed initiative and hustle to demonstrate product/ market fit and customer traction using a Minimum Viable Product then raising capital to fund a product rebuild using real customer data as well as expanding the team to prepare for scale.”

About GlamCorner

Founded in 2012 and based in Sydney, GlamCorner is the leading online destination for women in Australia to rent designer dresses. Whether it be something chic for a night out, an elegant gown for a formal, or a beautiful dress for a friend’s wedding, GC provides all Australian women with unique fashion experiences for any occasion. As a fast-growing startup in Australia’s $6bn/year fashion industry and backed by AirTree Ventures, a top VC-fund specialising in businesses that are disrupting traditional markets, GlamCorner’s mission is to create a modern, simple and personal fashion experience – that is driven by technology and design, and is inspired by women who are passionate about the way they look and are smart with their money. The company aims to do this by offering a wide range of elegant dresses and stylish accessories for rent for a fraction of the retail price – through delightful experiences on web and mobile.

AirTree Ventures

AirTree ( is a $60m venture capital fund focused on seed through to growth stage investments in businesses that are disrupting traditional markets. Daniel Petre and Craig Blair, co-founders of Airtree, have demonstrated a successful venture capital investment track record spanning over fifteen years and their involvement in two previous VC investment companies provided significant returns for investors and delivered value to founders and employees. Craig Blair is a serial entrepreneur and investor who has spent the past fifteen years building and investing in some of the leading digital media and technology businesses in Australia and the UK including TravelSelect, Expedia Australia and most recently as CEO of Beamly and Chairman of Pet Circle. Daniel Petre has spent more than thirty years in the technology industry in Australia and the US working as CEO of Microsoft in Australia and then as a Vice President at Microsoft’s U.S. campus as well as founding two of Australia’s most successful technology investment companies, Ecorp and netus.


Craig Blair is available for comment upon request.

For interview opportunities or images please contact Dean Jones via or tel: +61 414 312 320