Sales funnel metrics you should be tracking in your SaaS startup

By Elicia McDonald

This is Part 2 of my blog series on enterprise sales, you can read Part 1 here

Building an enterprise sales model is really hard..

AirTree: 2017 Year in Review

What a year it’s been for all of us in #startupaus! Innovation and technology are on the national agenda in a way they never..

Bringing predictive decision support to the paddock: our investment in Flurosat

by Elicia McDonald & John Henderson

Here at AirTree, we are always thinking about industries where Australia has a significant..

When SaaS founders shouldn’t be afraid of hiring a sales team

When SaaS founders shouldn’t be afraid of hiring a sales team

By Elicia McDonald

In the world of SaaS startups there seems to be..

AI-driven customer insights: our investment in Thematic

by John Henderson

Customer centricity is the defining characteristic of successful modern businesses. The iconic companies of today..

Rethinking property management: our investment in :Different

Large stagnant industries where NPS is low and margins are unsustainably high

We love to back..

World class Aussie founders: Our investment in Snappr

Our mission at AirTree is to..

Machine learning meets mining: our investment in EARTH AI

John Henderson

Intelligent software will disrupt every industry. Some industries will take longer to transform than others, but it is..

How Aussie start-ups can scale up and avoid hitting the wall after getting funded

When I decided to come back home to Australia and join the team at Airtree Ventures, I knew I’d be jumping back into..

How Airtree invested in Prospa’s $25m round reveals which start-ups get cash