AirTree Ventures


Allure Media

Growing digital publishers in Australia

Allure Media partners with leading international publishers to produce Australian editions of targeted websites. Its technology networks Gizmodo, Kotaku and Lifehacker are read by more than one million Australian unique browsers every month and its women’s lifestyle networks PopSugar, FabSugar, BellaSugar, and Defamer are changing the way young women view websites. Allure Media also publishes Business Insider.

Year Founded: 2006
Partnered: 2006
Exited: 2012

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