AirTree Ventures



Globally-recognisable ‘Smiley’ feedback system

HappyOrNot was founded by Heikki Väänänen and Ville Levaniemi in 2009. The company currently has over 4,000 clients in 117 countries (and a global reseller network of over 110 companies), and has recorded over half a billion responses to date. 25,000 physical ‘Smiley Terminals’ are in-use in airports, office spaces, and retail outlets around the world.

Year Founded: 2009
Partnered: 2017

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