Metrics like CAC payback and the LTV / CAC ratio help you understand how your startup acquires users and what their behaviour looks like in the longer term.
Renaming your startup to make your brand work as hard as your product
Sally Metelerkamp, Founder and CEO of Lived, shares her practice advice for how to rename and rebrand your startup.
Insights & expertise
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Capital efficiency–it's in our DNA
Over the last 5 years, Australia has been one of the most capital-efficient producers of unicorn tech companies in the world.
Industry trends & analysis
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The case for DAOs
What are DAOs? How do DAOs work? If you're looking for a meaningful way to participate in communities of your interest, DAOs may be the solution for you.
Industry trends & analysis
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Advisor agreement template
A free template for startup founders to use to get help from an advisor. Advisors are critical to a startup's success and provide crucial support to founders.
Documents & legal templates
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Sales funnel metrics you should be tracking in your SaaS startup
The sales funnel metrics that matter, including leads, conversion, velocity and CAC.
A great business has an unfair advantage that makes it difficult for competitor to challenge them over time.
Guides & how-to’s
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The real challenges isn't starting up – It's scaling up
Tactics to help your startup avoid hitting a wall to breakthrough the noise and achieve real scale.
Industry trends & analysis
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Metrics Matter: Burn Multiple
The Burn Multiple assesses the efficiency of a startup's growth. It's an all-encompassing metric: actions across every function impact your burn multiple.